When done correctly, blogging can be a resourceful activity. Good traffic can be monetized, leading to nice revenue streams. Blogging is now an easy thing, well if you can write great content, the other design and traffic analysis tasks can be done easily using third party tools.
The easiest way to lose the online game is to leave your content unoptimized; so, stay ahead using these industry approved techniques.
Make use of high-quality content
To get visitors, you’ve got to stay resourceful. Always give your online audience something to think about by posting excellent content that provides the answers and information they're searching.
Pick a specific niche you’re comfortable with and publish content consistently so as not to lose traffic.
Avoid long and dull posts that offer the readers nothing meaningful.
Short sentences and 3-line paragraphs are more readable. Original content is the best, as it treats readers to new information; therefore:
- Avoid plagiarism or make use of references to highlight work that’s not yours.
- Sign up for the Google Plus Authorship Program so that Google can keep track of your content wherever online.
- Check out for spelling and grammar issues that lead to bad reviews and account suspension.
- Make use of third-party applications such as Grammarly to proofread your work.
- Design and Formatting
Aim to give your online audience pleasant cyberspace experiences by using design and formatting tricks that make the blog friendly to the user on whichever device they're using to surf.
Design your page such that it can be viewed easily. Make available scrolling tools and avoid packing in too many ads that block the content.
- Avoid unwanted redirects
- Avoid scrolling ads: Google has a policy against such ads, especially if they hover over the blog content blocking it from the online audience’s view.
Use the Correct Keywords in the Right Places
Keywords are what makes a website visible to the online audience. They're like magnets that capture audiences and direct them to your site. Keywords are at the heart of SEO and internet marketing; if you do it wrong, you lose the online game.
The right keywords will increase your visibility online; therefore, look for top performing keywords. The best way to go about it is to start with user queries, take what they're asking and use this information to come up with keywords and catch-phrases.
But you should know that keywords and catch-phrases have a lifespan so make use of tools such as Google Keyword Planner to get insight into top monthly searches and more.
When it comes to keywords usage, where you use them matters. Here’re some points to keep in practice:
- Make the keyword part of the Meta Title, so readers know you're talking about their interests.
- For better Click Through Rate, add the keyword to your meta description and heading tags. A high CTR automatically improves a page ranking.
- Add catch-phrases and attention-grabbing words to the meta description. Power words can be found from online hashtags, movie phrases, and more – the audience is going to love you 3000!
- Ensure the keyword features in the first paragraph – the first 100 words – but avoid overstuffing, use synonyms or LSI words instead.
Make use of internal and external links
After all, the web browser is a crawler that uses links to link pages move through the web. If you use links in your content, the visibility increases but also you become more resourceful.
Make sure the external link points to an authoritative resource while the internal link gives a general idea of what the blog contains.
Describe the images you use.
The Alt tag comes in handy here; you can add descriptions to explain the images in your content. While the Google search engine doesn't understand pictures, the descriptions can assist in content interpretation.
The more the Google search engine gets about your content, the quicker it will help users locate you.
Keep Up with Technology
The online world is dynamic; what was engraved in stone ages ago is now obsolete. As a blogger, you must keep up with technology and use it to monitor your traffic and keyword performance.
Make use of Yoast Plugin
For WordPress, Yoast is a must-have plugin as it helps assess the readability of the content, keywords density, and relevance and suggests necessary modifications. Additionally, it makes it easier to include meta description to a site.
Sign up for Google Tag Manager
Tracking scripts such as Google Analytics and Quantstats help monitor traffic and its characteristics. Google Tag Manager lets a blog administrator update these scripts and monitor campaigns, ads, and sort online audiences using several metrics.
Sign up for Google Search Console
To know the performance of your website, make use of this platform. It will show you where you rank among Google search results and why so you can fix errors and poor loading pages among more. You can use it to know which search queries you can attempt to answer for more significant traffic.
Make use of Google Analytics
As aforementioned, Google Analytics is a platform with a tracking script that produces statistics you can use to gain insight into a blog visitors. You will benefit from insights into the bouncing rate, pages visited, the average time a visitor spends on the website, and more.
Other Technical Issues to Check Out For
Optimizing a blog or page for search engines is a broad topic that keeps evolving based on online audience preferences. Be on the lookout and fix technical issues such as:
Website Speed
Poor loading pages lead to account suspensions, and slow loading websites discourage users from visiting the site.
Make use of tools such as Pagespeed Insight to know which load speed to aim for your site. When you use tracking scripts, host the scripts yourself for faster loading.
Fix broken links
Links that break sending those error 404 lead to bad cyberspace experience that keeps visitors away. Use tools such as drlinkcheck to identify and fix them.
Transfer your website to HTTPS
Transfer your website to HTTPS so it can be found faster
Give google a map of your site
The Yoast plugin can be used to get a map of the site which should be submitted to Google for easier crawling.
In a nutshell, keeping up with the online game involves time after time maintenance tasks and research, otherwise bang! Goes any fond hopes of making those nice revenues.
Sources:
https://mrcoles.com/blog/how-tracking-scripts-affect-page-loads/
https://www.wordstream.com/seo-keyword
