Affiliate Marketing to Grow Your Business in Canada

Apr 28, 2022 | Blog

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There are many affiliate marketing programs available to Canadian businesses. By partnering with an affiliate program, you can grow your business by reaching new customers and increasing your sales.

In this article, we'll discuss what is affiliate marketing, its pros and cons, and everything you need to start here in Canada.


What is Affiliate Marketing?

Affiliate Marketing Canada

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each customer brought about by the affiliate's marketing efforts. Affiliate marketing is a popular way to grow a business online, as it offers a low-cost way to acquire new customers.


How Does Affiliate Marketing Work?

Affiliate marketing programs typically work by having the merchant handle all the logistics involved in selling products or services, including processing customer orders and payments, shipping merchandise, and handling customer service issues. As a result, the affiliate must be able to drive traffic to the merchant's site in order to earn a commission.


What are the Responsibilities of the Affiliate?

The affiliate is responsible for driving traffic to the merchant's site. The affiliate may do this through a variety of marketing channels, including email, social media, pay-per-click advertising, and search engine optimization.

The whole process can be divided into four steps:

  1. The affiliate finds a merchant with an affiliate program and signs up for it.
  2. They're given a unique URL to the merchant's site.
  3. The affiliate promotes the merchant's products or services on their site or blog.
  4. When a customer clicks on the affiliate's link and makes a purchase, the affiliate earns a commission.


Ways to Get Into Affiliate Marketing

Affiliate marketing is a popular way for Canadian businesses to grow their online presence. Here are three ways you can benefit from affiliate marketing here:

  • You can join a program offered by a Canadian company.
  • You can join a program offered by a foreign company and market their products or services to Canadians.
  • You can start your own program to help promote your products and services in different areas of Canada.


As an Affiliate Marketer

If you're interested in joining and gaining money from affiliate marketing, here are a few things you should keep in mind as an affiliate marketer:

  1. Make sure the program is reputable and has a good reputation.
  2. Read the terms and conditions of the program carefully.
  3. Choose a program that offers products or services that are relevant to your business.
  4. Promote the merchant's products or services on your site or blog in a way that is helpful and informative to your readers.
  5. Drive quality traffic to the merchant's site.


Develop Your Own Program

If you plan to start affiliate marketing in Canada, here are a few things you need to do:

  1. Choose a niche market that you want to target.
  2. Find potential affiliates who would be a good fit for your program.
  3. Create an affiliate sign-up form and set up your affiliate tracking system.
  4. Promote your program on your site or blog, and in other places online.
  5. Train your affiliates on how to effectively promote your products or services.


Affiliate Marketing is Under These Canada Regulations

Business online in Canada using Affiliate Marketing

Affiliate marketing is a great way to grow your business online in Canada. By partnering with a program, you can reach new customers and increase your sales.

If you're interested in starting your own program, here are a few things you need to keep in mind:

  1. Make sure you comply with Canadian laws and regulations. These include the Competition Act, the Personal Information Protection and Electronic Documents Act, and the CAN-SPAM Act. Register your program with the Competition Bureau if required.
  1. Make sure you have a clear and concise privacy policy that sets out how you will use the personal information collected from your affiliates.
  2. Get the consent of your affiliates before you collect their personal information.
  3. Keep accurate records of your sales and commissions earned.
  4. Pay taxes on any income you earn from your program.

By following these guidelines, you can start a program in Canada and grow your business online.


What are the Benefits of Affiliate Marketing?

There are many benefits of affiliate marketing, including:


Reach new customers

By partnering with a marketer, you can reach new customers that you wouldn't have otherwise. It can help build brand awareness for your business by increasing your website visibility on the internet.


Increase sales

Affiliate marketing can help you increase sales by directing new customers to your business. It can also increase your sales by generating leads and traffic to your website or blog.


Low cost

Affiliate marketing is a low-cost way to acquire new customers.  You only need to pay commissions when a sale is generated.



Affiliate marketing programs are flexible and can be adapted to fit the needs of your business. You can choose how much or how little time you want to spend on affiliate marketing, making it a flexible way to grow your business.



Affiliate marketing is a trackable form of marketing, which means you can see how well it's performing.



Affiliate marketing is a scalable form of marketing, which means you can grow your business as quickly or slowly as you want.


Passive income

Affiliate marketing can provide you with a passive income, which means you make money even when you're not actively working.


What are the Disadvantages of Affiliate Marketing?

Here are a few disadvantages of this type of marketing to be aware of, including:



The level of competition among affiliates can be high, as many people are vying for the attention of potential customers.

As affiliate marketing has grown in popularity, the number of programs available has increased, and the level of competition among affiliates has also grown.


Risk of fraud

Because affiliate marketing relies on payment by commission, there is a risk of fraud by affiliates who generate fake sales or clicks.


Time commitment

Affiliate marketing requires a significant time commitment, as you need to invest time in creating and promoting your website or blog. You also need to generate traffic to your website or blog before you can start seeing progress.


Limited control

If you'll be an affiliate, you are not in control of the program or the terms and conditions of the merchant's website. You are also not in control of the products or services you promote, which means you are at the mercy of the merchant if they change their mind about something.


Requires marketing skills

To be successful at affiliate marketing, you need to have good marketing skills. You'll need to be able to drive traffic to your site or blog and promote the merchant's products or services in a way that will interest potential customers.


May require investment

You may need to invest money in a website or blog, as well as in marketing tools and resources.

Even with these disadvantages to affiliate marketing, the advantages far outweigh the disadvantages. If you're thinking of starting an affiliate marketing program for your business, it's a great way to reach new customers and increase sales. Just be sure to do your research and choose a reputable program.


How to Start Affiliate Marketing

Affiliate Marketing program in Canada

If you are interested in starting a program for your business, these are the steps you will need to take to learn how to start affiliate marketing:


1 – Get Affiliates

First, you will need to find potential affiliates. You can find potential affiliates by searching online or by contacting other businesses in your industry.

These can be a blogger, influencer, or other business with an audience that would be interested in your products or services.

Another way to find potential affiliates is to join an affiliate network. There are many affiliate networks available, each with its own set of merchants and affiliates.

Joining an affiliate network can help you find the right affiliates for your program.


2 – Talk About the Agreement

Once you have found potential affiliates, you will need to negotiate the terms and conditions of the agreement. Be sure to consider commission rates, payment terms, and whether they will be allowed to promote your products on their own website or through other channels such as email marketing.

You should consider what your audience is interested in and what would be most beneficial for them.

Some factors to consider include:

  • The price of the product or service
  • The quality of the product or service
  • The type of product or service
  • The affiliate's website, audience, and marketing skills


3 – Set Up Systems

After you have negotiated the terms of the agreement, you will need to set up a system for tracking sales and payments. This can be done using software such as WordPress AffiliateWP or through a custom solution developed by a web developer.


4 – Promote Your Program

Then, you will need to promote your affiliate program to potential affiliates. You can do this by creating marketing materials such as a banner and affiliate link, and by advertising your program on affiliate directories and other websites.


5 – Monitor Your Program

Finally, you will need to monitor your affiliate program to ensure that it is running smoothly and that affiliates are meeting their obligations. You should regularly check sales figures and payments, and follow up with affiliates who are not performing well.

By following these steps, you can start an affiliate marketing program for your business and begin growing your customer base.



Affiliate marketing is a great way to reach new customers and grow your business. Just be sure to do your research, choose a reputable program, and monitor your program to ensure it runs smoothly.

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