Basics Of SEO Everyone Must Know In 2021 [A Simple Guide To Search Engine Optimization]

Mar 14, 2021 | Blog


Basics Of SEO Everyone Must Know In 2021 [A Simple Guide To Search Engine Optimization]

Do you know 95% of the businesses give special importance to SEO in the online marketing of their products or services? 

Another estimate reveals that 80% of the people ignore sponsored search results and give importance to organic searches.

So SEO is the surest and inexpensive way of online marketing that is trusted by everyone. 

Want to know more?

Let’s start from scratch and cover all the basics of SEO and its role in online marketing. 

What Is SEO?


What Is SEO Stands For?

SEO stands for Search Engine Optimization. 

What Is Included In The Basic SEO Concept?

The basic SEO concept includes optimizing a website and improving its ranking on the search engines. If your website appears at the top search results, it is called SEO optimized and you can enjoy a lot of exposure to your brand. 

In other words, SEO optimization of your website content helps in the promotion of the website and brings a massive organic audience. 

How Does SEO Works?

SEO works by using various techniques to boost the ranking of the website, such as 

  • Creation of the unique design and development of the website
  • Optimization of the content based on the search intent of the people (the keywords people use to search something) and the search engine’s algorithm (i.e. how the search engine works and what type of content can rank well).
  • Improvement of the volume and quality of the traffic that should come directly through the search engine, etc. 

What is On-Page and Off-page SEO?

The on-page SEO and Off-page SEO includes two well-known ways of Search Engine optimization. Let’s have a look at them and see what’s the difference between both.

On-page SEO: It involves the right keyword selection, putting the keywords in the right place, using them in the headings, and giving appropriate title to every page.

Off-page SEO: When you work on backlinking, link sharing, guest posting, increasing link popularity by submitting open directories, etc, it is called off-page search engine optimization. 

What Is The Role Of SEO In Marketing?


The role of SEO marketing is seen in the ranking of company websites. When you’re found on the 80th page of search results, no one is going to consider your brand.

What happens next?

If your potential customers can’t find you, how can they purchase from you? So, let’s see in a bit of detail the role SEO plays in marketing your business.

  • How SEO can create Brand awareness?

SEO can create brand awareness by ranking your site on Google. When your website ranks top on Google, more and more people come to know about your products and services. With time, it incredibly increases the recognition of your brand and improves brand awareness.

It further encourages more visitors to purchase your products and services. As a result, you can surely end up with mind-blowing sales.

  • How high Website User Experience is connected to SEO?

SEO maintains a high website user experience. According to the latest Google update, websites with higher user experiences will rank top in the search engines. If you produce high-quality content and provide unique services, Google will automatically rank your site on top. 

  • What is the role of SEO in the Mobile-friendliness Of a Website?

SEO makes your site mobile-friendly that opens in smartphones with the proper interface. 

As we know, in 2020, most people prefer using phones for exploring content and other online products and services. So once people start visiting your site using mobile phones, it will be the biggest marketing strategy you’ve ever experienced. 

What Are some SEO Tools For Effective Online Marketing?


SEO tools for effective content marketing include the paid as well as the free tools. There are a lot of paid tools out there that can do the SEO analysis for your website

As you understand that SEO is very important for your marketing strategy, so looking for paid tools is also not a bad idea.

So, let’s have a look at both of them.

Free Tools

  • Google Search Console
  • Google Keyword Planner

These tools help index your pages, manage the security issues, and ultimately ranking your site. Moreover, you can also find plenty of free keywords to target on your website. So, use these tools for the above-mentioned purposes.

Paid Tools

  • Moz
  • SEMrush 
  • Ahrefs

Paid tools provide you with a wide variety of services and help you to increase your traffic, rankings as well as visibility. 

SEO works by increasing the inbound sales and you have to spend less time in email marketing, calling and requesting others to look at your website or services.

Summing Up

It is an undeniable fact that without SEO, you can never do effective marketing. Finding potential customers is the final product, and SEO has the power to do this in the most cost-saving manner. If you are not ready to work on SEO, then you should forget the idea of doing successful online business and marketing. 

Now you have read about the role of search engine optimization in marketing, you should know what to do next.

Want to get #01 Ranking On The Search Results?

Keep in mind that although all the search engines work on the same basic algorithm, yet the policies keep on changing that can change the ranking of your site. So you must look for SEO options every month because ranking your site is something that you should learn to maintain. 

While other competitors are continuously striving to rank better, you need to be even more conscious about the SEO services, and this is where the role of RevenueWings comes into the picture to provide the supporting hand!

We offer various monthly packages to keep your site ranked on Google and other search engines. The best part is we are affordable and our SEO experts are fully qualified and experienced.

Why are you wasting your time? 

Avail the Golden Chance to work with SEO professionals and boost up your online presence today!

Skyrocket your brand’s visibility!

Your winning digital marketing strategy is a click away with RevenueWing’s suite of premier marketing solutions!

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