Guide to Digital Marketing: What is a Registrar?

Apr 21, 2022 | Blog

online marketing made simple

Having your own website is key to successful digital marketing. You wouldn't be able to proceed to get your own domain website without coordinating with a registrar. If you're new to this, you might be wondering: what exactly is a registrar?

In this article, we'll explore that question in more depth so that you have a better understanding of how the internet works.


What is a Domain Registrar?

A registrar is an organization or business that manages the registration of domain names for a company website. When you want to get your own domain name, you have to go through a registrar in order to do so.

They can be the same website hosting company you have for your website design and hosting, or they can be other organizations and businesses.

Digital marketing and domain registrar


What does it do?

The registrar is responsible for maintaining a database of all the domain names that have been registered, as well as who owns each domain name.

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control on the Internet. The name itself represents your company identity for your customers.

Registrars provide registration services to individuals and organizations wishing to obtain a domain name that represents their online identity. This is usually just the same as their company name.

When you register a domain name, you are required to provide contact information for yourself and for the technical, administrative, and billing contacts for your website. This information is maintained in a publicly accessible database called the WHOIS database.

Your domain registrar also provides you with DNS servers that allow your domain name to be resolved into an IP address so that visitors can access your website.

The domain registrars may also offer other value-added services such as web hosting, email hosting, and SSL certificates.


Benefits of Having a Domain Website for Digital Marketing

Domain Website for Digital Marketing

Generally, you'll have all rights for whatever is on your website page. When you're registered, you'll have the “all rights reserved” on your page.

But, there are many digital marketing benefits of having a domain website for companies. A few key benefits include:

  • Allowing you to create a professional online presence for your business
  • Helps with search engine marketing and other types of marketing strategies for your products or services online
  • Enabling your business to reach a wider audience with your message
  • Giving you more control over how people find and interact with your website and company

A domain name is an important part of your online identity and can help you to build credibility and trust with your audience.

As an owner, you should prioritize having a well-designed website that is easy to navigate and contains relevant, engaging content. These are essential for making a good impression of your company on visitors to your site.


How to Choose a Domain Registrar?

Now that you know what a domain registrar is and what they do, you might be wondering how to go about choosing one.

Selecting a domain registrar is an important decision, as it will have a direct impact on the stability and security of your website. Be sure to do your research before selecting a registrar.

There are a few factors that you'll want to take into consideration when selecting a domain registrar, such as:


The price of the domain name registration

The cost of domain registration is the first factor you must consider. Some registrars offer discounts for the first year of registration, while others have higher prices but include additional features such as privacy protection or email hosting.


The features and services offered by the registrar

As we mentioned earlier, registrars may offer additional features and services such as web hosting, email hosting, and SSL certificates. Consider what things you need for your website and select a registrar that can provide them.

Basic features and services should include :

  • The ability to search for and register available domain names
  • Domain name management tools
  • Domain privacy options
  • 24/7 customer support


The reputation of the registrar

This reflects the length of time the registrar has been in business. The stability and reputation of the registrar are important factors to consider. You'll want to make sure that the registrar you choose is reliable and has a good reputation.

Make sure to read online reviews of different registrars before making your decision. With so many registrars to choose from, it's important to take the time to find one that's right for you.


The customer support offered by the registrar

You'll want to make sure that the registrar you choose offers excellent customer support. This is important because if you have any problems with your website, you'll need to be able to contact customer service for assistance and urgent questions.

Once you've selected a registrar, you'll be able to begin the process of registering your web site domain name.


The accreditation of the registrar

You'll also want to make sure that the registrar you choose is accredited by ICANN (the Internet Corporation for Assigned Names and Numbers). Registrars should be accredited by ICANN, which is the organization that oversees the global DNS system.

This is important because ICANN is the organization that governs the domain name system, and you want to make sure that your domain name is being registered with a company that follows its guidelines.


5 Best Domain Registrars

Registrar Pros Cons
    • Offers a wide variety of popular domain name extensions
    • 24/7 Customer Support
    • Offers a lot of domain management features
    • Highly competitive prices
    • Some plans require 3 years of subscription to benefit from the discounted prices
    • No product upsell
    • Total DNS management
    • Free domain name for 1 year upon purchase of web hosting plans
    • High renewal prices
    • Extra $8.99/year payment for domain privacy and protection
    • Official WordPress hosting partner
    • Free domain and hosting for the 1st year
    • Chat, email, and phone support
    • Separate charges for privacy and protection
    • Different pricing for registration and renewal
    • Free DNSSEC security
    • Domains marketplace to buy/sell
    • Free lifetime domain privacy protection
    • More expensive renewal costs
    • Not as user-friendly compared to others, like GoDaddy
    • Free WHOIS privacy
    • Discounts on renewals
    • A wide variety of TLDs
    • No free email account
    • USD is the only supported pricing currency
    • No web hosting service



A domain registrar is a company that manages the reservation of Internet domain names. A domain name is an identification string that represents a particular website.

In order to thrive with internet marketing and boost your business, domain registration is essential. When choosing a registrar, you'll want to consider the factors we mentioned above.

Now that you know more about domain registrars and how to choose one, you can begin the process of registering your own domain name.

This article is part of our Guide to Digital Marketing series. Check out the other articles in the series to learn more about digital marketing.

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